Special Feature 29 SEPTEMBER 2014
By Diana Lucaci
Diana Lucaci, founder of True Impact Marketing, discusses how neuroscience can create more intelligent marketing. She calls this neuromarketing. The good news is that print has a lot of neuromarketing advantages.
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Special Feature 29 SEPTEMBER 2014
It’s no secret that commercial printers are increasingly looking to packaging as a possible stable ground, a new arena in which to find their footing following the tumultuous recession years and the so-called death of print. The rationale is simple: while printed media may eventually go the way of the dinosaur (or at least the way of the giant panda), packages are here to stay. Even if consumers can order their Coco Puffs online, those delicious puffed grains still have to be shipped in a box. The Internet, at least not yet, has no way of duplicating the function of folding carton.
Read the rest of this article
here, in our October 2013 issue.
New Products 25 SEPTEMBER 2014
Ricoh launched the Pro C700X series, a cutsheet device family that offers a fifth colour station. The new station supports either white or clear ink. The C7100X prints at speeds of up to 80 ppm and the C7110x at speeds of up to 90 pp, both based upon A4.
They have a maximum sheet size of 13 x 19.2" and maximum monthly volume of 240,000 based on letter size. It prints at 1200x4800 dpi with VCSEL image quality on various substrates, from tree-based paper to synthetics and envelopes. The C7100X series can support paper weights of up to 360gsm in simplex and duplex.
The Ricoh Pro C700X series has a targeted availability of December 2014.
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New Products 25 SEPTEMBER 2014
The Ricoh Pro VC60000 is Ricoh's latest inkjet continuous feed platform. It is capable of printing more than 100,000 letter images per hour and uses Ricoh’s next generation drop-on-demand print heads and high density pigment inks. The new print heads can produce a resolution of up to 1,200 x 1,200 dpi, resulting in near-offset quality documents. Ricoh provides an optional undercoat unit for use on various stocks and an optional inline protector coating unit for scratch and scruff resistance.
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News 23 SEPTEMBER 2014
Trade printer 4over displayed one of its latest pieces of machinery during an open house held Tuesday. According to 4over’s national press manager, German Ramirez, the 6-colour, 40" Komori Lithrone S40 press, was purchased for the Mississauga location with faster printing times and future job growth in mind.
Left to right: CEO Zarik Megerdichian, plant manager Paul Kett >> continued
News 23 SEPTEMBER 2014
C.J. Graphics Inc, CEO and president Jay Mandarino hosted a fundraiser at C.J. Skateboard Park and School, his non-for-profit organization— along with CIBC and Ontario Parents Advocating for Children with Cancer (OPACC).
CEO Jay Mandarino takes part in the festivities. Photo by Ian Kelso, Etobicoke Guardian
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News 23 SEPTEMBER 2014
The Lowe-Martin Group has collaborated with Canada Post
again, this time printing commemorative envelopes to recognize the 150th anniversary of the Charlottetown Conference.
Lowe-Martin printed 8,000 170mm by 155mm envelopes with an image of the conference of delegates on the steps of the Government in Charlottetown. The images used are from the public archives and records of P.E.I.
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News 23 SEPTEMBER 2014
In an effort to get people talking about the world of print, Print Media Centre has launched International Print Day. On Oct. 8, web-savvy members of the global print community are encouraged to share information about print and integrated marketing on social media using the hashtag #IPD14.
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News 23 SEPTEMBER 2014
When IKEA released its 2015 catalogue, the company decided to give it the Apple treatment and spoof the popular brand. You know those apple commercials, a representative sits against a white background and the camera zooms in on a set of hands playing with the latest gadget. Switch out the apple rep for IKEA’s Chief Design Guru Jörgen Eghammer and the latest tech for the 328-page catalogue, and you get a clever, tongue-in-cheek ad that’s already gone viral.
So what exactly do you get with your IKEA catalogue? Well the bookbook is pre-installed with thousands of home furnishing ideas. It contains 328 hi-definition pages; it's 8mm thin, and weighs less than 400 grams. One of its top selling features: an eternal battery that promises to stay fully charged until the end of time. What Smartphone can promise that?
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News 23 SEPTEMBER 2014
Intertainment Media has announced the final closing sale of assets of Magnum Fine Commercial Printing limited to 1337478 Ontario Inc., an entity controlled by Media-Vision— a company that specializes in print, web, direct mail, displays and packaging, and premium and incentives work.
The sale transaction closed on Sept. 2 and all Magnum printing assets and employees have been transferred to Media-Visions’ head office on Passmore Ave. where production is located, Media-Vision CEO John Popovski said.
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