Brad King has been named vice president of a newly redesigned Xerox national graphic communications organization. It was created to provide Canadian clients with full access to highly specialized experts to help them better leverage the full power of Xerox’s leading production and digital technology, application developments and workflow solutions.

“The printing industry continues to be a very competitive marketplace for our clients – it’s also a very exciting time as we develop new technology platforms that will help them produce relevant, profitable, quality and high value offerings for their own customers,” Brad King, vice president, graphic communications operations, said. “As the industry continues its migration from offset to digital, we are well positioned with our leading high-end printing solutions – such as the Xerox Impika Evolution, a continuous-feed, inkjet digital press – to help our clients broaden their offerings, while increasing productivity, overall revenue and business growth. This is a strategic priority for us.”

Prior to this role, King was the vice president of central operations, responsible for sales and marketing and delivering Xerox’s portfolio to clients in the GTA and southwestern Ontario.

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