Packaging and Labelling
News 7 November 2014
Coca-Cola Israel prints over 2 million unique Diet Coke labels
A Coca-Cola Israel campaign for Diet Coke has created a exclusively colourful experience for its customers. For the company’s "Stay Extraordinary" campaign coke bottles were covered with unique, one-of-a-kind labels. How unique? Well there were over 2 million bottles produced and every single bottle is different.

The campaign was the brainchild of Gefen Team, Dahaf and Q Productions and was made a reality through HP technology and a special algorithm. The algorithm gives the printer—an HP Indigo WS6000p— the ability to think like a designer and create the exclusive patterns.

Over 100 billboards also went up around Israel, each of them with a different picture of a labeled bottle. According to the agency sales increased and bottles even made appearances on eBay. It’s important to note however, that Absolut Vodka and Jones Soda have done (and continue to do) similar campaigns. 

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