PaperNews
Jun. 2006
NewPage offers new reference tool for Sterling Ultra brand
A Sterling Business is a new reference spiral-bound brochure from NewPage that demonstrates how Sterling Ultra can be used across an entire print campaign. A review of the Sterling Ultra product line runs through four-colour imaging with spot gloss varnish, spot dull varnish, and no varnish comparison using a waterfall format depicting the image printed on six different papers from the Sterling Ultra line. Various Sterling Ultra paper combinations are used for everything from envelopes and postcards to direct mail response cards. The booklet also includes a practical reference with a comprehensive list of terms and a standards guideline for signature form layout, scoring, folding, binding and envelopes. Order a pocket size reference guide with the enclosed business reply card.
Contact: www.thetrueyou.com
International Paper compares apples to apples
 International Paper presents its Accent Opaque as an economical option that performs as well as or better than pricier brands in its latest printed sample promotion. With its 152 whiteness and 96brightness, Accent Opaque boasts improved paper function, with tighter fibres and better ink holdout. There’s also a broader range of weights to choose from, including 100 lb. smooth text and cover for added satility. Contact: www.IPaper.com
Dylan the cougar sells cover
Dylan the cougar is featured in the new campaign from Weyerhaeuser for Cougar Opaque, which is expanding with a new 160 lb. double-thick cover in white and natural text, cover weights, and smooth and vellum finishes. Cougar Opaque is the economic alternative to higher-priced text and cover sheets. The insert ads use four-colour process with both conventional and UV inks, match colours, variable line screens, raised varnish, dot-for-dot dull varnish, embossing and foil stamping to show how the paper handles various post-press techniques.
Contact: www.weyerhaeuser.com
Neenah’s new annual report kit
Neenah Paper’s latest annual report promotion is an assortment of real annual report samples with Neenah’s most popular brands and colours. Thecarrying case is made from the new Eames paper collection and the kit reflects the fact that companies tend to print annual reports in shorter runs. Printed samples for five distinct companies are showcased. Classic Columns’ lineal finish papers serve as a backdrop for the photography done for The Cradle, an adoption agency featured in the kit. Also in the kit is the 2004 annual report for Neenah Paper, recent winner of two awards: the ARC (Annual Report Competition) in New York for best overall presentation, and a Benny Award.
Contact: www.neenahpaper.com
Book of books shows off Smart Papers
At 425 pages, Smart Papers’ The Book of Books is not only a hard-cover, information resource for designers, it is also a print demonstration of the company’s Carnival Writing, Text and Cover line. The book, intended as a keepsake for graphic professionals, features more than 300 of photographer Rodney Smith’s images, displaying the paper’s tritone image reproduction. It also includes a brief anatomy of type, standard American and European paper sizes, standard envelope sizes, U.S. Post Office mailing standards, information on paper grain, folding and binding, U.S. and metric conversions, proofreader marks and information on standard photographic film sizes.
Contact: www.smartpapers.com
Raise a glass for new wine label paper
NovaSet is a new label paper from the Global Specialty Papers Group of Stora Enso for beverages such as wine, champagne, spirits, mineral waters and soft drinks. The paper is an 80 gsm high-white, natural matte that offers wet strength, alkali resistance and high wet opacity. Finishing possibilities include bronzing and hot-foil embossing and four embossing patterns. As well, it can be used to produce wet-glue or self-adhesive labels. Stora Enso now offers five label papers—VivaSet, MatisSet, NovaSet, ArtiSet and SupreCote WS—each available in up to six surface structures.
Contact: www.storaenso.com/specialty