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Special Feature 29 SEPTEMBER 2014
By Diana Lucaci

Diana Lucaci, founder of True Impact Marketing, discusses how neuroscience can create more intelligent marketing. She calls this neuromarketing. The good news is that print has a lot of neuromarketing advantages.

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Special Feature 29 SEPTEMBER 2014
It’s no secret that commercial printers are increasingly looking to packaging as a possible stable ground, a new arena in which to find their footing following the tumultuous recession years and the so-called death of print. The rationale is simple: while printed media may eventually go the way of the dinosaur (or at least the way of the giant panda), packages are here to stay. Even if consumers can order their Coco Puffs online, those delicious puffed grains still have to be shipped in a box. The Internet, at least not yet, has no way of duplicating the function of folding carton.

Read the rest of this article here, in our October 2013 issue.
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Special Feature 29 SEPTEMBER 2014
By Bob Atkinson

In GM's October 2013 issue we took a look at a specialty market that got away, and explored how you can bring it back to your shop. One market segment that’s been impacted less than others by the decade-long decline in business levels is forms printing. Each month, millions of print forms are used in Canada, whether simple one-part forms or multi-section/multi-copy forms.

That said, over the same decade we’ve seen a big move away from paper forms to electronic, designed to be completed and returned online. The shift started in the late ’90s when federal and provincial governments and big businesses (the largest users of forms) began adopting interactive PDFs or web-based forms. Many of the existing forms-printing companies moved to keep up, adding electronic form products and services, but much of the work disappeared into government and enterprise IT or fulfillment departments. >> continued
News 29 SEPTEMBER 2014
By Bob Atkinson

In printing, as with any business, when the same products and services are offered by a lot of vendors the competition drives prices down over time. These offerings become commodities, sold on the lowest price and usually for the lowest profit. In a tight financial environment, it pays to offer products and services your competitors don’t. This time, let’s look at two types of specialty printing – one long-standing and one brand-new.

SECURITY PRINTING
Security printing, designed to verify authenticity and offer protection from tampering or forgery, dates back to the earliest days of printing when papermakers introduced subtle watermarks to identify their products. Today, there are dozens of security methods used in printing. For example,Canadian paper currency is printed on a combination of restricted cotton-fibre paper stock and clear polymer plastic and uses over a dozen printed security measures. >> continued
Special Feature 29 SEPTEMBER 2014
Since the introduction of high-volume colour digital printing technology 20 years ago, most of the industry's attention has gone to broad commercial print applications, such as direct mail, catalogues, and brochures. Nevertheless, dedicated digital colour label presses have almost as long a history, and their use has accelerated over the past decade. Not only do colour digital label and packaging presses now make up an important segment of the overall digital printer category, digital label presses are widely accepted among both label converters and their customers. Indeed, digital technology is one of the most exciting areas in label printing and converting today.
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New Products 25 SEPTEMBER 2014
The Ricoh Pro VC60000 is Ricoh's  latest inkjet continuous feed platform. It is capable of printing more than 100,000 letter images per hour and uses Ricoh’s next generation drop-on-demand print heads and high density pigment inks. The new print heads can produce a resolution of up to 1,200 x 1,200 dpi, resulting in near-offset quality documents. Ricoh provides an optional undercoat unit for use on various stocks and an optional inline protector coating unit for scratch and scruff resistance. >> continued
New Products 25 SEPTEMBER 2014
Ricoh launched the Pro C700X series, a cutsheet device family that offers a fifth colour station. The new station supports either white or clear ink.  The C7100X prints at speeds of up to 80 ppm and the C7110x at speeds of up to 90 pp, both based upon A4.

They have a maximum sheet size of 13 x 19.2" and maximum monthly volume of 240,000 based on letter size. It prints at 1200x4800 dpi with VCSEL image quality on various substrates, from tree-based paper to synthetics and envelopes. The C7100X series can support paper weights of up to 360gsm in simplex and duplex.

The Ricoh Pro C700X series has a targeted availability of December 2014. >> continued
News 23 SEPTEMBER 2014
B.L. Litho, a sheetfed commercial print shop with a history going back decades, filed for bankruptcy on September 5, only to have the company bought and relaunched a few days later, PrintCAN has learned. 

New owner Stephane Marcil said B.L. Litho ran into  financial difficulty and was forced to shutter its doors and lay off its 45 employees. Marcil, whose brother-in-law works at B.L. Litho, came in and bought the company in its entirety, though he hasn't yet taken possession of all the equipment. He expects that to happen in a couple of weeks. "I was at the right place at the right time," said Marcil. "I approached [former owner] Richard Beaulieu, we talked and established a good relationship." >> continued
News 23 SEPTEMBER 2014
When IKEA released its 2015 catalogue, the company decided to give it the Apple treatment and spoof the popular brand. You know those apple commercials, a representative sits against a white background and the camera zooms in on a set of hands playing with the latest gadget. Switch out the apple rep for IKEA’s Chief Design Guru Jörgen Eghammer and the latest tech for the 328-page catalogue, and you get a clever, tongue-in-cheek ad that’s already gone viral.

So what exactly do you get with your IKEA catalogue? Well the bookbook is pre-installed with thousands of home furnishing ideas. It contains 328 hi-definition pages; it's 8mm thin, and weighs less than 400 grams. One of its top selling features: an eternal battery that promises to stay fully charged until the end of time. What Smartphone can promise that?
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News 23 SEPTEMBER 2014
The Lowe-Martin Group has collaborated with Canada Post again, this time printing commemorative envelopes to recognize the 150th anniversary of the Charlottetown Conference. 

Lowe-Martin printed 8,000 170mm by 155mm envelopes with an image of the conference of delegates on the steps of the Government in Charlottetown. The images used are from the public archives and records of P.E.I. 
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