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Special Feature 29 SEPTEMBER 2014
By Diana Lucaci

Diana Lucaci, founder of True Impact Marketing, discusses how neuroscience can create more intelligent marketing. She calls this neuromarketing. The good news is that print has a lot of neuromarketing advantages.

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News 29 SEPTEMBER 2014
By Bob Atkinson

In printing, as with any business, when the same products and services are offered by a lot of vendors the competition drives prices down over time. These offerings become commodities, sold on the lowest price and usually for the lowest profit. In a tight financial environment, it pays to offer products and services your competitors don’t. This time, let’s look at two types of specialty printing – one long-standing and one brand-new.

Security printing, designed to verify authenticity and offer protection from tampering or forgery, dates back to the earliest days of printing when papermakers introduced subtle watermarks to identify their products. Today, there are dozens of security methods used in printing. For example,Canadian paper currency is printed on a combination of restricted cotton-fibre paper stock and clear polymer plastic and uses over a dozen printed security measures. >> continued
New Products 25 SEPTEMBER 2014
The Ricoh Pro VC60000 is Ricoh's  latest inkjet continuous feed platform. It is capable of printing more than 100,000 letter images per hour and uses Ricoh’s next generation drop-on-demand print heads and high density pigment inks. The new print heads can produce a resolution of up to 1,200 x 1,200 dpi, resulting in near-offset quality documents. Ricoh provides an optional undercoat unit for use on various stocks and an optional inline protector coating unit for scratch and scruff resistance. >> continued
New Products 25 SEPTEMBER 2014
Ricoh launched the Pro C700X series, a cutsheet device family that offers a fifth colour station. The new station supports either white or clear ink.  The C7100X prints at speeds of up to 80 ppm and the C7110x at speeds of up to 90 pp, both based upon A4.

They have a maximum sheet size of 13 x 19.2" and maximum monthly volume of 240,000 based on letter size. It prints at 1200x4800 dpi with VCSEL image quality on various substrates, from tree-based paper to synthetics and envelopes. The C7100X series can support paper weights of up to 360gsm in simplex and duplex.

The Ricoh Pro C700X series has a targeted availability of December 2014. >> continued
News 23 SEPTEMBER 2014
In an effort to get people talking about the world of print, Print Media Centre has launched International Print Day. On Oct. 8, web-savvy members of the global print community are encouraged to share information about print and integrated marketing on social media using the hashtag #IPD14.
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News 23 SEPTEMBER 2014
Printing giant R.R. Donnelley & Sons is facing the necessity of re-engineering its business in the face of stalling print revenues. Its plan is to take on the market for printed electronic components and reduce its dependency on traditional. The Wall Street Journal recently took an in-depth look at the changing business model of this 150-year old company’s. Donnelley operates nine plants in Canada. Read it all at the source>> continued
News 23 SEPTEMBER 2014
Printing machinery supplier Howard Graphic Equipment Ltd, donated hundreds of shirts, hats and jackets to the Scott Mission of Toronto earlier this week. The mission has helped and cared for the city’s underprivileged since 1941.

HGE’s Sean Cummings (right) helps loading the donated goods onto the Scott Mission’s van

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News 23 SEPTEMBER 2014
Color-Logic—developer of the process metallic colour system— has named former AGFA and Ernest Green & Sons employee Parker MacDonald as its sales representative for Ontario, Quebec, and the Maritime Provinces.
Sales and marketing director Mark Geeves said that Parker would enable Color-Logic to better serve the eastern Canadian market. Parker’s experience in the Canadian graphics art market is extensive and includes the offset, flexographic, wide format and sign industry.
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News 23 SEPTEMBER 2014
Intertainment Media has announced the final closing sale of assets of Magnum Fine Commercial Printing limited to 1337478 Ontario Inc., an entity controlled by Media-Vision— a company that specializes in print, web, direct mail, displays and packaging, and premium and incentives work.

The sale transaction closed on Sept. 2 and all Magnum printing assets and employees have been transferred to Media-Visions’ head office on Passmore Ave. where production is located, Media-Vision CEO John Popovski said.
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News 23 SEPTEMBER 2014
Trade printer 4over displayed one of its latest pieces of machinery during an open house held Tuesday. According to 4over’s national press manager, German Ramirez, the 6-colour, 40" Komori Lithrone S40 press, was purchased for the Mississauga location with faster printing times and future job growth in mind.

 Left to right: CEO Zarik Megerdichian, plant manager Paul Kett >> continued
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