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[Special Feature] 29 SEPTEMBER 2014
By Diana Lucaci

Diana Lucaci, founder of True Impact Marketing, discusses how neuroscience can create more intelligent marketing. She calls this neuromarketing. The good news is that print has a lot of neuromarketing advantages.

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[News] 29 SEPTEMBER 2014
By Bob Atkinson

In printing, as with any business, when the same products and services are offered by a lot of vendors the competition drives prices down over time. These offerings become commodities, sold on the lowest price and usually for the lowest profit. In a tight financial environment, it pays to offer products and services your competitors don’t. This time, let’s look at two types of specialty printing – one long-standing and one brand-new.

SECURITY PRINTING
Security printing, designed to verify authenticity and offer protection from tampering or forgery, dates back to the earliest days of printing when papermakers introduced subtle watermarks to identify their products. Today, there are dozens of security methods used in printing. For example,Canadian paper currency is printed on a combination of restricted cotton-fibre paper stock and clear polymer plastic and uses over a dozen printed security measures. >>
[Special Feature] 29 SEPTEMBER 2014
By Bob Atkinson

In GM's October 2013 issue we took a look at a specialty market that got away, and explored how you can bring it back to your shop. One market segment that’s been impacted less than others by the decade-long decline in business levels is forms printing. Each month, millions of print forms are used in Canada, whether simple one-part forms or multi-section/multi-copy forms.

That said, over the same decade we’ve seen a big move away from paper forms to electronic, designed to be completed and returned online. The shift started in the late ’90s when federal and provincial governments and big businesses (the largest users of forms) began adopting interactive PDFs or web-based forms. Many of the existing forms-printing companies moved to keep up, adding electronic form products and services, but much of the work disappeared into government and enterprise IT or fulfillment departments. >>
[Special Feature] 29 SEPTEMBER 2014
Since the introduction of high-volume colour digital printing technology 20 years ago, most of the industry's attention has gone to broad commercial print applications, such as direct mail, catalogues, and brochures. Nevertheless, dedicated digital colour label presses have almost as long a history, and their use has accelerated over the past decade. Not only do colour digital label and packaging presses now make up an important segment of the overall digital printer category, digital label presses are widely accepted among both label converters and their customers. Indeed, digital technology is one of the most exciting areas in label printing and converting today.
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[Special Feature] 29 SEPTEMBER 2014
It’s no secret that commercial printers are increasingly looking to packaging as a possible stable ground, a new arena in which to find their footing following the tumultuous recession years and the so-called death of print. The rationale is simple: while printed media may eventually go the way of the dinosaur (or at least the way of the giant panda), packages are here to stay. Even if consumers can order their Coco Puffs online, those delicious puffed grains still have to be shipped in a box. The Internet, at least not yet, has no way of duplicating the function of folding carton.

Read the rest of this article here, in our October 2013 issue.
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[News] 23 SEPTEMBER 2014
Jim Edgar was only 16-years-old when he started working at Pioneer Press Ltd as an apprentice—13 years later he became the owner and has since been at the helm of the full-service printing house. 

Pioneer Press was founded in 1894 and is celebrating its 120th birthday this month. An open house has been planned for Thursday to celebrate with clients and employees—many who have been with the company for almost 30 years.


pioneerpressltd.com >>
[News] 23 SEPTEMBER 2014
B.L. Litho, a sheetfed commercial print shop with a history going back decades, filed for bankruptcy on September 5, only to have the company bought and relaunched a few days later, PrintCAN has learned. 

New owner Stephane Marcil said B.L. Litho ran into  financial difficulty and was forced to shutter its doors and lay off its 45 employees. Marcil, whose brother-in-law works at B.L. Litho, came in and bought the company in its entirety, though he hasn't yet taken possession of all the equipment. He expects that to happen in a couple of weeks. "I was at the right place at the right time," said Marcil. "I approached [former owner] Richard Beaulieu, we talked and established a good relationship." >>
[News] 23 SEPTEMBER 2014
Transcontinental is posting higher profitability in the third quarter. As revenues increased by 1.9% in the third quarter to $500.0 million from $490.7 million at the same time last year, its net earnings rose to $44.2 million from $30.1 million.

The improvements are mostly due to the company’s recent acquisitions: Capri Packaging and Sun Media Corporations’ weekly newspapers in Quebec, as well as new agreements in two operating sectors. However, the company quoted a softer advertising market, which affected revenue growth.

Adjusted earnings rose 11% to $58.3 million from $52.5 million due to the contribution from acquisitions, new printing and distribution agreements, and company-wide optimization of its cost structure and its printing platform. >>
[News] 23 SEPTEMBER 2014
When IKEA released its 2015 catalogue, the company decided to give it the Apple treatment and spoof the popular brand. You know those apple commercials, a representative sits against a white background and the camera zooms in on a set of hands playing with the latest gadget. Switch out the apple rep for IKEA’s Chief Design Guru Jörgen Eghammer and the latest tech for the 328-page catalogue, and you get a clever, tongue-in-cheek ad that’s already gone viral.

So what exactly do you get with your IKEA catalogue? Well the bookbook is pre-installed with thousands of home furnishing ideas. It contains 328 hi-definition pages; it's 8mm thin, and weighs less than 400 grams. One of its top selling features: an eternal battery that promises to stay fully charged until the end of time. What Smartphone can promise that?
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[News] 23 SEPTEMBER 2014
Printing machinery supplier Howard Graphic Equipment Ltd, donated hundreds of shirts, hats and jackets to the Scott Mission of Toronto earlier this week. The mission has helped and cared for the city’s underprivileged since 1941.


HGE’s Sean Cummings (right) helps loading the donated goods onto the Scott Mission’s van

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